BRAND FILMS & CAMPAIGNS
Few wins that i am proud of.
Client
Marks & Spencer
Project Background
Campaign Name:
#RethinkSpring
Mission:
Global brand re-positioning
Challenge:
M&S were looking for a brand revamp that would appease to young couples and working professionals.
Solution:
A brand film that showcases Marks & Spencer's new fits in the market, themed around long weekends and vacations.
Impact:
The video garnered more than 100+ mil impressions across social channels and a sales jump of around 60% M-O-M.
Client
adidas
Project Background
Campaign Name:
#SportLooksGoodOnYou
Mission:
to make adidas Uprising, adidas' annual sports carnival, the most talked about and participated sporting event in India.
Challenge:.
To boost participation for adidas's nation wide sports carnival called: adidas Uprising.
Solution:
A brand film inviting lacs of people ranging from kids to adults in their 50s to show that they still have a burning passion for sports.
Impact:
Registrations: 4700 in 2 days
Engagements: 100k+
Impressions: 4.2 million
Reach: 3.2 million
Client
Apple India
Project Background
Campaign Name:
#GetItNow
Mission:
To increase Apple products' sales via its offline channels.
Challenge:.
Apple introduced no cost EMI on its products making it easier for people to purchase their range of products.
Solution:
A series of brand films with emotional touchpoints were shot and released across social media channels to promote the campaign.
Impact:
Engagements: 150k+
Impressions: 6 million
Reach: 4.7 million